Reflection upon Teaching Radio Journalism & Practicum – Part 2
Social Media Promotion
Carly Scheffer*, October 2020
From August to September 2020, I taught Radio Journalism & Practicum via online mode. And it is 100% ONLINE (delivery is using video meetings/ conferences using ZOOM & MS TEAMS and also learning management system provided by MS TEAMS). There are 4 phases within this communication class subject:
- Assignments & Practices,
- Broadcasting it,
- Evaluation process.
In the theory phase, we talked about basically what is RADIO all about. So on September 30, 2020, I invited a vocal teacher to teach my communication students in a subject called “Vocal Technique” which is tailored to the needs of broadcasters.
So, in a nutshell, this blog titled “Podcast versus Broadcast” will highlight all my lessons-learned, my teaching points in class as well as the best podcasts from my journalism students batch 2018. Should you want to contact me, below are the best ways to reach me.
Enjoy reading & listening to our podcasts. Thank you.
Kindly reach me via:
Leonita Angela, amongst the first 21 students who submitted her final exam i.e. experimenting a podcast creation of her own. BERSUA VIA SUARA means meeting via voice.
Comparison between Podcasting and Radio Broadcasting – Part 2
Carly Scheffer*, Oct 28, 2020.
Today, marked the 92 years for Indonesians to commemorate of what we call HARI SUMPAH PEMUDA (Youth Pledge Day). It is the day when we celebrate the start of the youth movement in that year. These young Indonesians had pledged to have one native land, one nation and one language that will unite all elements of the country that is Indonesia.
My university students are also the young generation of Indonesia. I believe they faced different challenges in this era as opposed to 92 years ago.
Digital era brings not only the luxury of ease of use but also has some negative impact. Radio and podcast are both media that survive in this digital era. Radio, as I believe, is mass media can be traced back in 1890, when an Italian Guglielmo Marconi invented a wireless telegraph system. Such invention still existed until today, although in new media concept, radio has refashioned itself while at the same time, maintained its old characteristics. Radio, nowadays, can be accessed via internet live streaming, mobile apps and other social media vehicles, although tuning via FM is highly relevant.
Now, talking about social media, podcast in this case, is considered as social media. The resemblance of radio and podcast is in their power of broadcasting audio. Podcast also has the ability in reaching mass and wider audience, exactly like radio broadcast. Another similarity between radio and podcast lies in the equipment used; microphone, headphone, mixer, computer and internet. Radio, as “big brother” can incorporate podcasts within its website, while a podcast site cannot. Not only radio is older, but it is also bigger. However, digitization in radio industry is inevitable.
The next volumes of this blog will focus on how these audio and sounds are powerful to create “theater of mind”.
Today, I was interviewed by one of my radio students, her name is Jeslin Tang. The funny thing is we use ZOOM video call in order to make a podcast interview. This is an experiment in which I act as interviewee while Jeslin plays an interviewer role. Mainly, we talked about pandemic and passion.
Looking back to my radio experience, in the old days, when we wanted to conduct interviews, we invited the guest(s) to come to our studio or we are connected using telephone. But, now as we practice today, interviewer and interviewee are connected with video call technology. In order to make interviews (a long distance one), both podcast and radio requires other medium; only today we use a visual medium to create an audio program.
I will summarize the points of difference that are quite apparent between these 2 media:
- NAME & TERMS
The term “podcast” originated from the acronym “playable on demand” and “broadcasting” and now podcast is understood as “personal on demand broadcast”. This suggests that podcast is not as broad as broadcast. Some may call podcast as narrowcasting. The podcaster carries his or her own genre of programming. And there is a big difference in terms of ownership; the podcast channel is owned by individual namely the podcaster, while in radio broadcast, the broadcaster does not own the radio station. The radio station is listed as a company, owned by person or a group of people. The radio station complies to government regulation on mass media, while a podcast complies to internet regulation by the government. At the end, the name of a radio channel will be assigned by the owner of that station (not broadcaster). On the other hand, the name of podcast channel depends on the podcaster’s will.
I had worked with radio stations twice; first as a graduating college student and the last one as full-time radio trainer & broadcaster. Both are Christian radio stations, located in different provinces. Both times, I did not get a chance to name my radio stations of course but when I signed up to podcast channel, I can freely name my channel, add photos, just like social media. I get to name radio program(s) but not the radio station.
A more strategic and professional podcaster will have a discipline in managing duration of each episode. However, I get a sense that duration of each episode between podcast and radio are somewhat different. In radio broadcast, every minutes and seconds are regulated by radio station management. Air time is valuable, people are willing to buy radio air time, therefore the duration of each program in radio is strictly managed. I believe this is very different from podcasting, again related to number 1, the podcast channel is owned by the podcaster himself. Just like on my own social media, I am free as a bird to post my photos or videos while on radio’s website, the broadcaster’s photos are managed strictly even the radio’s social media cannot be loosely handled by broadcaster.
The similarity; both podcast and radio broadcast can make money from selling air time to selling commercial space on their websites. But, in terms of how they sell is slightly different.
7. Broadcasting style
8. Broadcast show (Spotify, mp3)
9. New media
If you want to further talk on these issues, the best way to reach me is via social media, just type: Carly Scheffer.
*Harry’s Head again makes room for Carly Scheffer. You can expect more from her the next few weeks.